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The QA E-commerce Forum: New York 2019

14 November, 2019 8am-6pm Harvard Club of New York
35 W 44th St
New York

Introducing our first QA E-commerce forum in New York. Software quality assurance is critical to market share. This unique conference is focused on the key drivers of QA, including automated testing, performance testing and mobile testing to ensure a high quality UX.

About the event


Basil Dawarza Harry's, Inc

Director of Engineering

Bio coming soon.

Roopak Majmudar Harry's, Inc

Senior Director Engineering

Bio coming soon.

Arylee McSweaney Etsy

Head of QA and Testing

Arylee McSweaney, Etsy’s Senior Manager of Quality Assurance, directs the vision, implementation, and alignment of Quality to business goals. Arylee is passionate about diversifying tech and is the founder of Etsy’s BridgE Employee Resource Group for Blacks and African Americans. An experienced strategic thinker with an MBA in Information Systems, Arylee is skilled in leadership, surfacing and filling gaps, team building, influencing without authority and management. She has worked in the QA industry for over five years and recently completed her fifth anniversary as an Etsy employee.

Jai Padmanabhan Wayfair

Head of Performance Engineering

Jai is a versatile engineering leader with extensive experience in building API, web and mobile automation frameworks, tools and leading teams in DevOps, performance engineering and Cloud. He has a Masters in Electrical and Computer Engineering and a MBA, has authored tech blogs and is a speaker at tech conferences. Jai is a constant learner with a strong focus on his customers' needs and has worked in large, mid size organizations as well as startups to deliver successful B2C, enterprise, SaaS and cloud based solutions.

Keith Downer Shieldpay


Bio coming soon.

Manash Bhattacharjee PepsiCo

eCommerce Head of Product Management

Manash is a product leader, mentor and speaker in the digital commerce environment. Manash is focused on developing highly disruptive, rapidly evolving platforms, products and technologies, with the goal of bringing positive change to the world.
Manash brings in a global perspective having lived and worked in New York, London, India, Singapore and Manila. Manash has filed 40+ patents and loves to share his experiences through speaking engagements in digital product, design and innovation focused events.

Chas Mastin fuboTV

Senior Director, Engineering

Bio coming soon.

David Peach The Economist

Chief Information Security Officer

Bio coming soon.



Arrival, refreshments, and networking


Welcome Address

Matthew Crabbe, CEO and Founder – QA Media


AI and Automation: Cutting Edge Technologies for Continuous Delivery

Our opening keynote will focus on the potential for artificial intelligence in testing apps; both mobile and cross browser. Is AI the key to a perfect feedback loop, from the customer back to the developer, and the ultimate in UX? How do we know our bots are saying the right things, and doing the right things? And how do we benchmark the RoI from investment in automation and virtualization that will take us up and beyond the plateau that most companies have reached? This presentation will help you build your business case.


Embedding QA Throughout the CI/CD Pipeline at Harry’s, Inc

Speakers: Roopak Majmudar, Senior Director of Engineering and Basil Dawarza, Director of Engineering - Harry's, Inc


Presentation Reserved for Gold Sponsor


Coffee & Networking


Open Source or Off-the-Shelf? The right toolbox for APIs and the era of “Open Everything”

As more companies move to the Cloud, their options for assembling their development and testing toolboxes grow more numerous and more complex. Increasingly, they want a combination of open source tools and proprietary, off-the-shelf tools. Open source offers control, but is not always the most cost-effective route. That’s the perceived wisdom, in any case. Can you really go it 100% alone or do you need partners even in the truly Agile world of open source? And if a mix  of in-house development and proprietary tools, for testing automation in particular, is the right way to go; then who makes sure the bled is just right?


Accessibility Testing for Compliance and for Profit

Panel Discussion 

Accessibility testing is not just about compliance with the standards set down by the World Wide Web Consortium. Properly planned and integrated into software design, accessibility means you open for business for more  customers than your competitors. We’ll be detailing the expected and unexpected issues that arise in accessibility testing. Our panellists will also discuss the right balance of automated and manual testing for accessibility, including the option of crowd testing.  


Culture of Quality: How Etsy Developed and Maintains a Culture that Optimizes Testing and QA Practices

Speaker: Arylee Mcsweaney, Head of QA and Testing - Etsy 

QA teams continue to struggle with igniting enthusiasm for testing and QA best practices across engineering organizations. Over the past two years, Etsy Engineering increased code coverage by 30%, expanded its testing practices into cloud native, mobile, infrastructure and Data Science teams. This session outlines how Etsy’s TESTEngineering team sparked a culture of testing and sustains that momentum with the support of a Quality Advisory Council.


Lunch & Networking


Performance Engineering As a Service (PEAS) at Wayfair

Speaker: Jai Padmanabhan, Head of Performance Engineering - Wayfair

For a global online retailer of Wayfair’s size, performance is crucial and extensive load testing necessary for the company’s 2,300+ software engineers working around the world. Jai will explain how he has developed a Performance-Engineering-as-a-Service (PEAS) hybrid model of on-premise and public Cloud to allow scalability and optimum performance across different platforms.


Session Reserved for Shieldpay

Speaker: Keith Downer, President - Shieldpay


Leveraging Automation and AI to Create a Seamless Omnichannel UX

In a highly  competitive marketplace, UX is everything. In order to develop this UX a complex integration of tools is required, and firms must draw upon DevOps and Agile principles to ensure the development of a connected experience. During this session, we will address how firms are integrating and optimising tools to make the UX omnichannel, and examine best practices for cross browser testing to ensure a seamless experience.

Panel Discussion:

Manash Bhattacharjee, eCommerce Head of Product Management - PepsiCo



Coffee & Networking


How to Discover and Resolve Technical Debt in the Cloud: The fuboTV QoS Story

Speaker: Chas Mastin, Senior Director, Engineering - fuboTV


DevSecOps: The Key to Managing IT Risk, or Not Quite “A Thing” Yet?

This session will focus on the emerging  best practice for embedding security and penetration testing in the SDLC. The panel will discuss the potential and limitations of a DevSecOps framework, and identify which controls firms should be putting into place to position themselves to develop a mature and robust security framework. Who has DevSecOps, and does it really work?

Panel Discussion:

David Peach, Chief Information Security Officer - The Economist


Test Data Management for Containerization and Virtualization

Research shows that investment in data environments is the number one issue  in software development for CTOs . Decisions are increasingly complicated by new data rules, notably the  California Consumer Privacy Act (CCPA) , which is setting a new proxy standard across the US. And yet test data management should be getting easier with the increasing adoption of containerization and virtualization. During this session we will address how leading E-commerce firms are adopting these technologies, and discuss the continuing challenge of compliance in test data management, and the emerging role of the Chief Data Test Manager.


Cocktail Reception

Gold sponsors

Silver sponsors

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