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Technologies for DevOps, Test Automation and AI: The QA Financial Forum Paris 2019

8 October, 2019
News and research on financial software quality assurance and risk management

The QA E-commerce Forum: London 2019

4 December, 2019 8am-8am Le Méridien Piccadilly
21 Piccadilly

Our 3rd annual QA E-commerce Forum London. Software quality assurance is critical to market share. This unique conference is focused on the key drivers of QA, including automated testing, performance testing and mobile testing. We will be diving into the latest in machine learning and virtualization technologies.

About the event

From online to omni channel - automating software quality assurance 

Our 3rd edition of the QA E-commerce Forum is back on December 4th, 2019.

Now more than ever, software quality assurance and robust apps are critical to winning market share. It’s not just about more software, faster. It’s about better software. This unique conference is focused on the key drivers of QA, including the latest technologies for continuous testing and delivery.

Topics we will cover:

  • Virtualisation, containerisation and other cutting edge automation technologies
  • AI and machine learning: software is writing software, but how do we test the results?
  • UX, voice and mobile: what customers want, and how leading retailers are delivering it
  • The Cloud: software testing as a service and the management of test environments
  •  Value stream management and benchmarking best practice
  • The choices between open-source and off-the-shelf testing tools

The full agenda will be available soon, and so far we have speakers confirmed from Nike, The Economist, and Google. If you'd like to find out more, please email [email protected]

You can watch the QA E-commerce Forum 2018 highlights video here




To find out more about sponsorship/delegate opportunities please contact
Lawrence  Bell — [email protected]

To find out more about speaking opportunities please contact
Jade Mitchell — [email protected]

To find out more about attending as a delegate please contact
Kirstine Kennedy — [email protected]


Alp Turgut Nike

Senior Digital Product Designer

I am a creative UX/UI designer located in London. What defines me we a product designer if the deep compassion I have for users, as well as my ability to work effectively across numerous disciplines. When facing design challenges, I don’t just create solutions on my own; I seek an understanding from users and subject matter experts. Since my formal education is in information systems and computer science, I can talk with developers in their language in terms of feasibility and coding. Art is always in the centre of my life; with the aim of simplicity and aesthetics, I care greatly for users and am fuelled by a passion for solving challenging problems through detail-oriented great user experiences.

Dileep Marway The Economist

Head of QA

I am an ambitious multi-skilled QA Expert working for 'The Economist'. As 'Head of QA', my team (family) encompasses 14 members in the UK, Belarus, and India. My passion is all things QA Engineering, pushing innovative ideas, shifting testing left and caring about quality processes throughout the whole development process. Our culture is one of happiness and we are the independent voice for quality.

Louis Powell Google

Head of Digital Experiences & UK Apps

Since 2014 Louis has worked at Google focusing on helping brands grow through mobile. Currently he leads a team of developers, UX researchers, and product managers who help UK businesses make the most of emerging mobile technology on App, Web, and Google Assistant. Prior to Google he completed an MBA in Barcelona and Shanghai and worked at Unilever in both IT consulting and marketing. His experiences range from replatforming ERP systems to launching new products, apps, and websites. He has worked in China, the US, Spain and Germany and now resides in London.



Arrival, refreshments, and networking


Welcome Address

Outlining the agenda for the day and: “The Key Challenges Facing E-commerce Firms on the Road to Continuous Delivery”

Matthew Crabbe, CEO and Founder – QA Media


Embedding Quality Throughout the SDLC and the CI/CD Pipeline: DevOps and Shifting Left at One of the World’s Leading Retailers

Continuous integration and continuous delivery is now possible. But the ability to deliver thousands more app releases, more quickly, still leaves the key issue of code quality. And the key to delivering better software is better analysis of test results. Our keynote speaker will discuss the relationship between automation technologies and DevOps; and how to build the business case for the investment required to successfully shift left.


The Rise of the Software Reliability Engineer: Real-Time Data and Machine Learning for Test Automation

When software engineering is dovetailed with infrastructure and operations, delivery at scale can be matched with reliability. This expert speaker -- from one of the world’s major online travel websites -- will explore how real time data and machine learning can facilitate improved software quality and automate incident response.


Presentation Reserved for Gold Sponsor


Coffee & Networking


Testing UX for the Omni-Channel World

Good UX is the competitive edge -- a better app experience means more market share. But what do customers really want, how do we test, and we are delivering it? This panel session will address how firms are integrating and optimising tools for omnichannel marketing, and also best practices for cross browser testing to ensure a seamless experience. We’ll also cover performance and load testing.

Panel Discussion:

Alp Turgut, Senior Digital Product Designer -- Nike


DevOps and the Culture of Quality: How the Leading Media Business Created the Right Environment for Optimising Software Delivery

This world-famous media brand has created a QA Community of Practice which places IT culture and behaviour are at the heart of ts software engineering. Our speaker will outline how, by building the right culture, incorporating engineering into their QA practice has meant that they have shifted testing left by creating true 'QA Engineers'.

Speaker: Dileep Marway, Head of QA -- The Economist


Accessibility Testing for Compliance & Profit

There are two drivers of accessibility testing: legislation (the Disability Discrimination Act in the UK, and draft EU directive) and comercial good sense: your business can win new customers by being optimised for all your potential customers. This session will compare automated and manual (crowd-sourced) methods for accessibility testing.


Lunch & Networking


Presentation Reserved for Gold Sponsor


Voice and Chatbots: Testing The Outputs of AI for Bias and Accuracy

Voice is the number one priority for most E-commerce platforms, and this session will detail how AI is being applied at the leading edge of voice technologies. But this remains a problematic and controversial area of software development. Regulators are looking closely at how firms are checking for bias, for example in the way AI classifies customers. Where do we get the right data and case studies to feed the AI algorithm? And how do we then test the results of AI? Can software really learn to write software?


Testing Mobile Apps: From the Farm to the Cloud

The move to mobile continues. Increasingly, retailers are moving away from managing their own mobile testing farms, in preference for cross-browser testing services managed in the Cloud. We’ll discuss the remaining gaps and weaknesses in device emulation. Is physical testing still an option? Do you need different providers for iOS and Android? The session will include a detailed case study of an effective SaaS solution.


Coffee & Networking


Big Data, AI, Virtualization and Containerization: The Cutting-Edge Technologies for Continuous Testing

Our speaker will cover the key elements of continuous testing: from test creation to test analytics. But the focus will be on the growing demands and opportunities in test environment management. What data is required to successfully implement the latest automation technologies, including AI? How has GDPR impacted test data management, and how effective are synthetic data alternatives?


DevSecOps: Integrating Compliance and Security into your SDLC

E-commerce firms face a growing burden of compliance - such as the implementation of the Strong Customer Authentication (SCA) regulation. And of course cyber-security is a real and growing risk. Some firms have already invested in DevSecOps as part of the answer, and our expert speaker will evaluate how a fresh approach to managing IT risk has worked for a leading online retailer. We will also cover the state-of-the-art in penetration testing tools, bio-metrics for security and the benchmarks all firms need to compare security in the Cloud with security on-premise. Finally, we'll take a fresh look at embedding GDPR requirements in the SDLC -- post Brexit!


Value Stream and Test Management: Sharing Best Practice and Building the Enterprise Platform for Open-Source and Proprietary Tools

E-commerce firms are increasingly looking to build a single platform for software development and testing: a platform that enables them to combine the tools they want and manage them centrally. Value Stream Management offers the promise of that control with the ability to benchmark both quality and cost, and also sharing best practice across the enterprise.


The Future of E-commerce Apps: The View From Google

The cost of poor engineering is rising all the time, so you need state-of-the-art QA. This presentation concludes our agenda with a view from 30,000 feet. In this interactive presentation, Google asks the questions -- are you testing the right things, leveraging the latest apps and technologies, or are you stuck in the old way of doing things? What is "best practice" when it comes to building and testing functional apps in a robust high quality way? And maybe most importantly, what are users going to demand in the future?

Speaker: Louis Powell, Head of Digital Experiences & UK Apps -- Google


Cocktails and Networking

Silver sponsors

Bronze sponsors

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