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Technologies for DevOps, Test Automation and AI: The QA Financial Forum Paris 2019

8 October, 2019
News and research on financial software quality assurance and risk management

The QA E-commerce Forum: London 2018

17 October, 2018 8am-5pm 22-28 Broadway

Software quality assurance is critical to market share. This unique conference is focused on the key drivers of QA, including automated testing, performance testing and mobile testing. We will be diving into the latest in machine learning and virtualization technologies.

About the event

From online to omni channel - automating software quality assurance 

After a very successful event in October 2017 the QA E-commerce forum is back.

Software quality assurance is critical to market share. This unique conference is focused on the key drivers of QA, including automated testing, performance testing and mobile testing. We will be diving into the latest in machine learning and virtualization technologies.
You will hear from the retailers that are leading the digital revolution, including eBay and John Lewis. The impact of GDPR will also feature.
As with all QA Media events, the agenda is designed for senior software architects and QA executives and the emphasis is on networking and sharing best practice. The venue could not be more central located in London: the Conrad St James's hotel.
You can watch a video of delegate and sponsor feedback from our QA E-commerce Forum 2017 by clicking here.




To find out more about sponsorship/delegate opportunities please contact
Lawrence  Bell — [email protected]

To find out more about speaking opportunities please contact
Alex Dickins — [email protected]

To find out more about attending as a delegate please contact
Kirstine Kennedy — [email protected]



Front cover of e commerce brochure

Download our event guide

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Rouven Schreck EE

Head of QA

As Head of QA, Rouven runs a team of around 110 people, who are responsible for ensuring the quality of the EE website, mobile site and the EE App serving over 10 million App users and over 30 million customers. Rouven and his team are driving the change to a more Agile DevOps approach by focusing on automation, performance testing and how this can be moved further to the left in the development life cycle.

Working in the industry for 20 years, Rouven started in pre-sales at Deutsche Bank as a contractor, before moving into QA working for Vodafone in Germany. He also worked in various industries such as telecoms, trading, retail and network management.

After leaving Vodafone Roucen joined Good Technology  (formerly known as Visto) which gave him the chance to work in the USA. Rouven has been living and working in the UK since 2010.

Sandra Christie John Lewis

Practice Head of Analysis, IT

Bio coming soon.

Alex Wotton John Lewis

Head of Testing and Environment Practice

From career kick off as a Test Analyst to leading a Testing and Environment Practice, Alex is a career Quality evangelist, working across many organisations and industries as a consultant, and now focused on helping deliver Quality and Value at John Lewis- the UK’s Leading Omni-Channel Retailer. Alex is passionate about the evolution of Testing and Quality Management, and his current focus is helping build the right culture across all Delivery Teams to support John Lewis IT’s Digital Transformation Journey.

Ben Schofield ASOS

Lead QA for Web

Ben has been a professional tester since his very first job back in 2003.  Since then he's worked mainly in the web domain but has also tested desktop applications, mobile apps, CD's, emails and even did a bit of systems admin at one point.  A large part of his career has been spent in leadership/management positions, having been a Senior Tester, Lead QA, Test Manager and Head of QA, and has previously sat on Technical Excellence teams.

 His most recent passion has been as an advocate for continuous testing, continuous improvement and to help teams adjust to the positive change that DevOps has brought about.

Jitesh Halai ASOS

Principal QA Engineer

Bio coming soon.

Fausto Dassenno

Vice President Product

Fausto has more than 15 years' experience in product and tech with a primary focus on the Classifieds and E-commerce world. He has had various roles at eBay and other high-profile tech companies, starting as a developer and moving on to Head of Product and Product Director roles. He is a “creator” at heart and loves to build things. He is now leading the product and tech team for verticals and B2C at He is also a Blockchain advocate and part of the eBay Blockchain Inventors Group.

Shashikant Jagtap YOOX Net-a-Porter Group

Mobile DevOps Engineer
Shashikant is a DevOps practitioner for Mobile apps including iOS and other Apple platforms. He work has included automating release pipelines, implementing CI/CD solutions and enabling DevOps practices for iOS apps using native Apple Developer tools and open-source tools. Shashikant enjoys contributing to open-source projects and blogs about iOS, DevOps and Continuous Delivery on his personal blog: XCBlog. His blogs are also published on Medium and DZone.

Chris Storey Travelopia

Head of IT Delivery

Chris is an accomplished IT leader with experience working for some of the largest companies in the UK including TUI Group (now Travelopia), Sainsbury’s, O2 and Expedia. Chris started his career at SapientNitro, an eCommerce consultancy, before moving to Sainsbury’s and gaining experience working across supply chain, logistics, online and trading platforms. At private equity backed Travelopia, Chris is now responsible for IT Delivery across the Marine businesses, which are some of the largest in the Group including Le Boat (the largest operator of self-drive boating holiday across Europe), Sunsail and The Moorings (collectively the largest Yacht charter businesses in the world, with a fleet of nearly 1000 Yachts across 26 destinations worldwide.)  Chris’s IT function is responsible for all digital and back-office functions which support the Marine brands.

Sriram Angajala Discover

Lead Software Development Engineer in Test

With strong technical skills and with quality embedded in his mindset, Sriram Angajala has led various testing teams and helped to drive organisations towards modern quality-centric development approaches like BDD and TDD. He is also a frequent advocate of SDET’s at industry meetups, such as LONDON SDET Meetup. Sriram is passionate about demonstrating how an SDET in a project team will make a huge difference. With his modern thinking towards technology and his traditional QA mind-set, he has demonstrated that he can be a leader in various different organisations.

Gary Hallam Delphix

Director of Sales Engineering, EMEA

Gary runs Partner Enablement for Delphix in EMEA & APJ. He has a technical consulting and project management background, having worked on large enterprise CRM projects for major systems integrators and smaller start up organisations.  Prior to joining Delphix Gary ran an EMEA-Wide Oracle Database and Information Security team, focused on Oracle’s security products.  Gary has a long experience in IT, leading and implementing integration and CRM solutions across the world. Gary is passionate about delivering real business value through IT innovation.

Leigh Rathbone Shop Direct

Agile Test Coach and Transformation Lead

Leigh has been in testing for 20 years, and feels as passionate about testing now as he did in his first year. During this time Leigh has worked at 10 different companies, across many different industries, from testing the world’s first touchscreen smartphone, to heading up Sony PlayStation European Test Operations, to Head of Test for a clinical software firm. Leigh is currently at Shop Direct working on embedding agile mindsets and agile ways of working.

Leigh is a huge advocate of self-development, and knowledge sharing.

Yasmin Martin Photobox

Head of Risk and Compliance
Yasmin started her career in Information Security as an Analyst in the SOC. She then moved on to the GRC side, measuring compliance against internal and external policies and regulation. Yasmin also spent time working in audit and consulting, but ended up back in InfoSec where she has been defining security posture and strategy for multiple businesses. Her passion is driving the business forward in what they need to do, in the most secure way possible, and she loves to be seen as an enabler and partner rather than a blocker.

Jon Townsend National Trust

Chief Information Officer

Jon Townsend is a leader in technology. He moved to the role of Chief Information Officer
for the National Trust in August of 2017. Previously he was the Director of Technology and
Information Security. He holds an MBA with the Open University and an MSc with Cranfield
University in the Design of Information Systems.
He was previously held a commission as an Officer in the British Army, fulfilling a variety of technical
and leadership roles culminating in regimental command. Upon leaving the military he became a
senior civil servant responsible for developing cyber security and intelligence capability for the
Department for Work and Pensions. He is also a Certified Data Protection Practitioner with the
British Computer Society, a Certified Information Security Manager with ISACA and GIAC Certified
Enterprise Defender with SANS.

Paul Schofield The Co-operative Group

Test and Implementation Manager

Paul has 17 years IT delivery experience including 12 years in software testing. He has worked in a variety of industries - across telco, media, banking, public sector, insurance, and retail sectors. With the majority of his career within IBM, he has a breadth of knowledge covering all aspects of functional and non-functional testing, and has spent the last seven years building and developing onsite and offshore testing services, both as an IT vendor and as a client. He recently joined the Coop, and has worked with multiple suppliers to build a test service that is now capable of supporting a diverse range of Coop business areas, as well as a fast growing automation and performance capability.

Antony Edwards Eggplant


Antony is a proven product and technology leader with extensive experience in enterprise software and mobile computing. Prior to Eggplant, Antony served as CTO of The Global Draw Group—a leading supplier of networked gaming products, which includes subsidiaries Barcrest and Games Media. Antony also served as a member of the Executive Team and EVP of Ecosystem and Technical Services at mobile operating system specialist Symbian. While at Symbian, Antony was a founder of the Symbian open-source foundation. Prior to this, Antony held a position with IBM Research in New York, where he made several contributions to the development of the Linux kernel, with a particular focus on security.

Felicity Lord Wyndham Vacation Rentals UK

QA Manager

Felicity has over 16 years of IT experience, with 12 years in testing over a diverse range of industry
sectors including Finance, Retail and Leisure Rentals. Felicity specialises in building strong, diverse
teams that enjoy what they do and who they work with. She works hard to cultivate a happy and
open culture that supports personal and professional growth amongst people with shared passion,
values and behaviours.
In her current position as QA Manager in charge of Quality Assurance, Change, Release and
Environment Management at Wyndham Vacation Rentals UK, she has redesigned the Test function
to align with her digital leadership strategy to include Automation for Continuous Development,
Mobile and Performance testing, with Agile and DevOps processes. A key part of that transformation
was ensuring that Quality Assurance and Testing evolved in partnership with the development teams
and was underpinned by mutual respect and understanding.

Dan Ashby eBay

Head of Software Testing

Dan is currently working as the Head of Software Testing at eBay in London.

He has a mix of experiences having worked as a tester, a coach and a leader at different companies within various software industries.

Dan is an aspiring public speaker within the software testing and agile communities, having conducted talks all over the world over the past 7 years. He also co-hosts the "Testing In The Pub" podcast and is the co-founder of the Software Testing Clinic, a free software testing course that runs monthly sessions in 5 cities across the UK, offering a safe environment to teach people about testing and allows more experienced people to get into mentoring.

You can find out more about Dan on his website and on social media:



Arrival, refreshments, and networking


Welcome Address

Matthew Crabbe, CEO and Founder – QA Media


The DevOps Journey at EE: Digital Transformation from a QA Perspective

Speaker: Rouven Schreck - Head of QA - EE

EE serves more than 10 million App users and over 30 million customers. In order to ensure quality for its user applications, EE is driving change to a more agile DevOps approach, focusing on automation and performance testing. Rouven will detail how this change is being achieved, with particular focus on Test Automation frameworks used at EE and the role of BDD in the QA transformation.


John Lewis: Agile Transformation and Evolution of QA Culture


Alex Wotton - Head of Testing and Environments Practice - John Lewis

Sandra Christie - Practice Head of Analysis for IT - John Lewis

John Lewis is the UK’s leading omni-channel retailer. Alex and Sandra will speak about their ongoing transformation, including how they have applied lean and agile principles to embed quality into the delivery life-cycle. They will discuss the changing role of Delivery Partners at John Lewis, and examine what is often the greatest challenge of all within QA and Testing transformations: Cultural Change.


A behind the scenes look at ASOS’s quality focused teams (with a deep dive on Web)


Jitesh Halai- Principal QA Engineer - ASOS

Ben Schofield - Lead QA for Web -  ASOS

ASOS has over 18 million active customers who love our brand but expect a flawless experience all the time; every time.  Jitesh and Ben will talk about how ASOS aspires to deliver the highest quality experience for their customers.  They’ll discuss ASOS’s agile teams, their quality focused culture and their approach to maintaining quality, using the Web platform as an example to deep dive into specifics.  It’s not all a rosy picture though so they’ll also discuss ASOS’s challenges too, plus some aims for the future.


Coffee & Networking


Panel Discussion: DevOps and Automation for Continuous App Delivery


Chris Storey - Head of IT Delivery - Travelopia

Shashikant Jagtap - Mobile DevOps Engineer - YOOX Net-a-Porter Group 

Fausto Dassenno - Head of Product and Tech B2C and Verticals - Gumtree

Our experts will examine the challenges shared by otherwise different companies on their DevOps journeys. Sometimes the cultural and management changes are the major obstacle. The other key focus of our panel is DevOps as the enabler of cutting-edge technologies.


Testing Internal Payment Systems

Speaker: Sriram Angajala - Lead Software Development Engineer in Test - Discover

Ecom and Retail platforms relay on payments systems heavily for their success. With number of transactions per second increasing exponentially the payments systems expected to be hit more then ever. To handle every transaction smoothly and ensure customer satisfaction the Payments providers have a large role to play, which includes to communicate across stake holders, mitigate risk, respond faster and stop fraud for every transaction that too with in micro seconds.

Sriram Angajala with his experience in both Ecom at Eurostar and Payments at VISA Europe and Discover Financial Services will explain how this payments systems are tested and automated using latest testing tools and techniques. Rest full api and ETL  testing will be the key testing  areas which will be discussed in this session


Panel Discussion: Embedding Data Compliance and Security Requirements into the SDLC


Gary Hallam - Director of Sales Engineering, EMEA - Delphix 

Jon Townsend - Chief Information Officer - National Trust

Yasmin Martin - Head of Risk and Compliance - Photobox

In an environment of ever-increasing regulatory scrutiny, e-commerce companies must ensure that compliance is embedded throughout the SDLC. Our panel of experts will explore how IT risk management is being managed and the impact of GDPR on software development. 


Lunch & Networking


QA Vector Research: Three Keys to Adding Value in QA

Speaker: Justyn Trenner, Corporate Development Director - QA Media

QA Vector Research has identified three key areas of focus to maximise the value added by QA. These are: identifying and prioritising critical processes for testing efforts; where and how to exploit AI; and how effectively to benchmark the quality journey. This presentation, drawing on recent work in partnership with Exactpro Systems, will explore these issues.


The Mobile Phone is Dead: The Future of Testing with Big Data and IOT

Speaker: Leigh Rathbone - Agile Test Coach and Transformation Lead - Shop Direct

Consumers' shopping habits are in the midst of a drastic transformation. From digital to omni-channel, retailers must adapt in order to survive. Leigh will explore how retailers must ensure their testing mindset is evolving alongside consumer behaviours, and examine what software testing will look like in the not-too- distant future, as IOT and Big Data become more prevalent in the world of e-commerce. 


Panel Discussion: Testing UX in the Omni-Channel World

Moderated by: Antony Edwards, CTO, Eggplant 


Felicity Lord - QA Manager - Wyndham Vacation Rentals 

Paul Schofield - Test and Implementation Manager - The Co-operative Group 

A user’s journey entails the discovery of a product, the purchase and the eventual user fulfilment. This requires a continuously seamless experience across platforms and devices, as well as in-store. This session will explore the testing challenges encountered whilst striving to ensure a consistent and reliable omni- channel UX.


Coffee & Networking


Continuous Testing in Agile

Speaker: Dan Ashby - Head of Software Testing - eBay

Software Testing is one of the most misunderstood things within the software industry. Too many people have misconceptions about the craft, but that’s probably because it's hard to define and describe. Lots of people look to models for answers, but because all models are fallible, they've added to the problem... Take the automation pyramid as an example - Many people have formed testing strategies around the automation pyramid based on the flawed thinking that you can automate all the testing things. So what is software testing? Where does it fit in Agile? What does "good" testing look like? And how can we fit this "good" testing within a continuous integration and continuous delivery/deployment environment?

This talk will shed light on the answers to these questions, first looking deeply into the world of software, and at its core, it's relationship with information. Along with sharing an insight into the psychology side of software testing, with some true stories and life lessons I've obtained along the way.


Panel Discussion: AI and Machine Learning for Online Retailers ​- How can Revolutionary Software be Tested?


Shashikant Jagtap - Mobile DevOps Engineer - YOOX Net-a-Porter Group 

Sriram Angajala - Lead Software Development Engineer in Test - Discover

Everyone is talking about AI and machine learning, but how can machine learning be utilised to enhance retailing opportunities? How can firms test machine learning systems as they increasingly become a reality? Join our expert panellists to discuss these questions and more.


Cocktail Reception

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