The QA Financial E-Commerce and Retailing Forum New York
November 3rd 2022 at the Harvard Club of New York City
We are excited to announce our second edition of the QA E-commerce Forum New York, which will take place on November 3rd at the Harvard Club of New York.
As always, our core focus will be the latest technologies for automating app development and quality management. This unique conference is focused on the key drivers of QA, including the latest technologies for continuous testing and delivery.
Andy is the Head of Industry for Retail at Google, leading teams focused on advertising solutions for the largest retail companies in the US. He partners with clients to use creative, data, and technology to make meaningful consumer connections which drive business results. Andy joined Google in 2012 as an Account Executive. Since then, he’s held a variety of roles contributing to the growth of customers spanning industries which include Telecom, Travel, Specialty Retail, and Big Box Retail. Andy started his career as one of the first employees at ServiceSource, helping to build the business through its IPO in 2011 through partnerships with hardware, software and healthcare technology companies. Before joining Google he also worked as a Director at Recyclebank, where he led Sales and Partnerships. He holds a Bachelor of Arts from the University of Southern California and speaks regularly at events focused on the use of automation, machine learning, omnichannel marketing, and advertising.
Bala Maddu has been in the testing industry for over 15 years and is a passionate believer in the benefits of full end to end automation through test to delivery. He is currently working as a Network Automation Architect and Implementation Lead for British Telecom focusing on the core mobile network. He has been heavily involved with developing test automation using BDD, Apache JMeter and BlazeMeter, with recent work including the testing of messaging spam filtering and new 5G Standalone networks. He did his MS in Wireless Communications at Leeds University and has previously worked in various roles in testing at UTH, Sogeti and Qualitest. In his spare time he enjoys cycling using his mountain bike.
Bio coming soon...
Bio coming soon...
Bio coming soon...
Matthew Crabbe, CEO and Founder – QA Media
Speaker: Andy Korman, Head of Industry, US Retail, Google
Retailers must be prepared to respond to increased consumer expectations - with many expecting retailers to provide the most relevant experience possible as they shop and connect. In tandem, privacy standards and regulations have raised the bar - causing legacy data personalization tactics to become less effective or obsolete. These two opposing conditions pose a challenge to retailers as they balance customers’ frustrations with a lack of relevance, while also acknowledging a higher threshold of shoppers sharing personal information. So - what do you do? Andy will show us how the best practices that Retail has relied on for years are not the solutions that will help Retail achieve its goals moving forward. As we adapt to a privacy safe world with a more complex consumer, he will outline how the use of advancements in technology, particularly automated solutions, enable Retail to be present at the right time for shoppers to maximize potential growth.
Speaker: Bala Maddu, Mobile Network Automation Architect, BT
The evolution to 5G cellular networks is enabling download speeds of 10 gigabits per second. It is projected to add billions of dollars to E-commerce revenues with smoother experiences, lower latencies and ability to provide enhanced user experiences. In this presentation, Bala will describe how British Telecom is making the huge technology and cultural shift to 5G, transforming its networks and software platforms. It's a change which has provided BT a golden opportunity to accelerate automation for end-to-end testing, resulting in efficiencies and cost savings that will continue to increase over time. Bala will cover the process of transformation; which optimizations had the most impact; the new test tools BT and the lessons his team has learned.
Session chaired by: Matthew Crabbe, CEO and Founder, QA Media
Join us to hear how leading fashion and retailing companies are choosing to deploy AI in their app testing programmes, driving their automation efforts and enabling the optimization of their testing data to release new and upgraded mobile apps that reflect lightning-fast changes in customer demand and buying patterns. AI and machine learning in the QA realm is not just about mining data, however: the true potential lies in its ability to optimize your test suite, support the automation and maintenance of key test cases, and identify efficiencies and risks in your DevOps program. The software tester has moved far beyond the role of bug-finder, and this session - featuring the stories of two well-known retail companies - will illustrate how far you can go with AI.
Speakers: Bryan Cole, Director of Customer Engineering and Jeff Fillegar, Senior Director Solutions Engineering, Tricentis.
Now more than ever, as buying patterns change with increasing speed, E-commerce and retailing companies have to connect the challenges of performance testing and data integrity in order to accelerate app delivery and win new customers. Bryan and Jeff will explain performance testing can be scaled with automation and how you can enhance your data integrity to ensure consistent quality across the enterprise and move closer to true data-driven app production.
Speaker: Joel Montvelisky, Chief Solution Architect and Co-Founder, PractiTest
It's a challenge for all retailers: their customers' options for paying are growing all the time and API-first platforms are not optional, but essential. But many firms are failing to keep pace with complexity because they fail to manage their QA and testing technology assets effectively.
Orchestration is key. We'll be discussing best practice in managing the range of bug trackers, such as Jira, and automation tools that your teams may be using for testing payments platforms. In addition, our panelists will also be discussing requirements for the latest EPOS systems, as well as for inventory management and CRM systems.