In retailing, software quality drives market share. Our agenda focuses on new technologies in test automation, DevOps and AI for five-star UX.
The QA Financial E-Commerce and Retailing Forum New York
November 3rd 2022 at the Harvard Club of New York City
We are excited to announce our second edition of the QA E-commerce Forum New York, which will take place on November 3rd at the Harvard Club of New York.
As always, our core focus will be the latest technologies for automating app development and quality management. This unique conference is focused on the key drivers of QA, including the latest technologies for continuous testing and delivery.
Andy is the Head of Industry for Retail at Google, leading teams focused on advertising solutions for the largest retail companies in the US. He partners with clients to use creative, data, and technology to make meaningful consumer connections which drive business results. Andy joined Google in 2012 as an Account Executive. Since then, he’s held a variety of roles contributing to the growth of customers spanning industries which include Telecom, Travel, Specialty Retail, and Big Box Retail. Andy started his career as one of the first employees at ServiceSource, helping to build the business through its IPO in 2011 through partnerships with hardware, software and healthcare technology companies. Before joining Google he also worked as a Director at Recyclebank, where he led Sales and Partnerships. He holds a Bachelor of Arts from the University of Southern California and speaks regularly at events focused on the use of automation, machine learning, omnichannel marketing, and advertising.
Srdjan Nalis is a Continuous Testing and DevOps specialist with a variety of skills in automation testing tools and processes, with over 20 years of experience in IT. His current work responsibilities among other things include: continues testing strategy, due-diligence, an tools and process implementation/trainings for internal CA technologies teams. Srdjan is the author of several automation testing patents, a guest speaker on countless tech conferences and a certified trainer for a variety of tools.
Amy is an accomplished technology marketer with extensive experience in translating the benefits of cutting-edge technical solutions into transformational value for business teams. She has deep experience working on solutions ranging from service-oriented architecture, to IoT, to a range of AI-based solutions. Since joining Appvance, Amy has been working with key customers, understanding the pain points that led them to adopt AIQ and the business benefits it has provided.
Managing Director at Deloitte Digital a leader in the Commerce and Custom Solutions Practice. As a strategic thinker with visionary leadership, I have lived and breathed the eCommerce space for the last 20 plus years and led multiple large digital transformations across retail, chemicals, telecom, and consumer products. I specialize in navigating and prioritizing strategic goals to create the most value and build efficiencies for a frictionless human experience for employees and customers. Every firm has ambition to digitize, transform, improve efficiencies and I help to enable those through bold plays with next-gen technologies.
Bio coming soon...
Bio coming soon...
Bio coming soon...
Alex is a seasoned leader in the technology industry with extensive international business experience in agile software engineering, continuous testing and DevOps. Starting out as a developer and then moving into software testing, Alex rose through the ranks and built and led quality engineering practices across multiple enterprise companies from different industries around the world. Throughout his career Alex has led the transformation of testing and quality assurance practices, as well as designing enhanced organizational structures to support the culture change necessary for successful adoption of modern software engineering approaches such as Agile and more recently DevOps.
Kenneth is a tech-focused entrepreneur practiced in the Agile methodologies for software development. He received a Bachelor of Science focused in Computer Science and was a recipient of the 2018 Department of Computer Science Prize from Yale University and was named one of InterCon 2021's "Top 50 Tech Visionaries" for his contribution to research and industry. Kenneth's research focuses on defining the nexus between software development and cultural heritage, using the semantic web as a tool to bridge the gender gap and promote cultural equity in the digital age. He is the co-founder of Science Stories, a web application aimed at raising the online presence of under-represented STEM trailblazers. By day, Kenneth leads Software Engineering at Verb Energy, a high-growth food and beverage DTC brand that offers a variety of natural products. Prior to Verb Energy, Seals-Nutt was based in Oakland, California as a Sr. Software Engineer at Pandora Media, a SiriusXM music streaming service that applies data science, collective intelligence, and machine learning towards the Music Genome Project, the company’s personalized recommendation system.
Matthew Crabbe, CEO and Founder – QA Media
Speaker: Andy Korman, Head of Industry, US Retail, Google
Retailers must be prepared to respond to increased consumer expectations - with many expecting retailers to provide the most relevant experience possible as they shop and connect. In tandem, privacy standards and regulations have raised the bar - causing legacy data personalization tactics to become less effective or obsolete. These two opposing conditions pose a challenge to retailers as they balance customers’ frustrations with a lack of relevance, while also acknowledging a higher threshold of shoppers sharing personal information. So - what do you do? Andy will show us how the best practices that Retail has relied on for years are not the solutions that will help Retail achieve its goals moving forward. As we adapt to a privacy safe world with a more complex consumer, he will outline how the use of advancements in technology, particularly automated solutions, enable Retail to be present at the right time for shoppers to maximize potential growth.
Speaker: Srdjan Nalis, Senior Principal Consultant, BlazeMeter & Perforce
The evolution to 5G cellular networks is enabling download speeds of 10 gigabits per second. It is projected to add billions of dollars to E-commerce revenues with smoother experiences, lower latencies and ability to provide enhanced user experiences. In this presentation, Srdjan will describe how British Telecom is making the huge technology and cultural shift to 5G, transforming its networks and software platforms. It's a change which has provided BT a golden opportunity to accelerate automation for end-to-end testing, resulting in efficiencies and cost savings that will continue to increase over time. Srdjan will cover the process of transformation; which optimizations had the most impact; the new test tools BT and the lessons his team has learned.
• Pratyush Nutalapati, Managing Director, Deloitte Digital
• Amy Hawman, Head of Marketing, Appvance.AI
Join us to hear how leading fashion and retailing companies are choosing to deploy AI in their app testing programmes, driving their automation efforts and enabling the optimization of their testing data to release new and upgraded web, native mobile, and hybrid apps that reflect lightning-fast changes in customer demand and buying patterns. AI and machine learning in the QA realm is not just about mining data, however: the true potential lies in its ability to optimize your test suite, support the automation and maintenance of key performance test cases, and identify efficiencies and risks in your DevOps program. Pratyush and Amy will be focusing their discussion on how AI-driven testing can support a better customer experience, supported by plenty of real-life examples.
Speaker: Tanya Kravtsov, Head of Quality Assurance, Audible
As we move faster and faster with app delivery, how do we reduce technical debt and improve quality? These are the challenges Tanya and her team have been facing at Audible, and of course they are challenges common to all delegates at our E-commerce and Retailing Forum today. While each organization has their own distinctive toolsets, Tanya will share insights and experience in moving along and up the curve of CI/CD that will be universally relevant.
Speaker: Zaki Bajwa, Global Head of Partner Solution Engineering, Stripe
New ways of doing business - the move to subscriptions models for everything for autos, for example - place new demands on businesses. Zaki will explain in this session how Stripe works with its partners to accelerate new business models and how you can integrate end-to-end payments flows into your architecture, with a special focus on API design and the integration of third party E-commerce platforms into your CI/CD lifecycle. He will also describe how businesses are working with Stripe to grow in the face of economic uncertainty and how Stripe is helping companies modernize their finance platform.
Speaker: Eric Elkins, Director of PreSales, Tricentis.
Now more than ever, as buying patterns change with increasing speed, E-commerce and retailing companies have to connect the challenges of performance testing and data integrity in order to accelerate app delivery and win new customers. Eric will explain performance testing can be scaled with automation and how you can enhance your data integrity to ensure consistent quality across the enterprise and move closer to true data-driven app production.
Speaker: Alex Martins, VP of Solutions Engineering, Relicx
The days of "let's automate everything" are behind us. It's not enough, even if you could really do it. Now it's about testing smarter, and in particular for E-commerce firms, it's about embedding customer experience and user behavior into DevOps; feeding user sessions directly into the software development lifecycle.
Alex will explain exactly how that can be done, using the example of Electric.ai, a company that automates IT management processes and is itself one of the fastest growing companies in the United States in part due to their hyper focus on UX. That automation enables Electric's customers - companies of all sizes - to spend less time on internal IT issues, and more time on their own growth targets.
Learn how Relicx, a new CX-driven DevOps SaaS provider, has helped Electric.ai automatically test and detect UX issues as part of their DevOps lifecycle so that future releases deliver a five-star CX.
Speaker: Kenneth Seals-Nutt, Director of Software Engineering, Verb Energy
In addition to his role as head of software engineering at Verb Energy, which sells plant-based energy bars direct to consumers online, Kenneth has two other missions that he will be discussing this session. First, there's his project, working alongside the Department of Agriculture and John Hopkins University, to create a metadata repository for the food industry. Second, there's his project, in partnership with the National Institute of Standards and Technology, another government agency, to preserve apps written in legacy code such as COBOL and FORTRAN. The project is designed to provide "emulation-as-a-service" to ensure the future interoperability of those legacy apps. In his presentation, Kenneth will explain how his projects interconnect, and how Verb Energy is preparing for Black Friday and Cyber Monday sales.