Financial firms expect their businesses and revenues will be more affected than others by challenges in digital technology over the next three years, according to an Accenture survey of 200 mid-to-large-sized European companies.
“Digital”, in the context of the survey, released in November, covered developments in social media, mobile, analytics and cloud.
The 46 financial firms surveyed ranked social media as having the highest level of impact on their business. Mobile was ranked close behind and analytics also scored highly on the impact scale, with the survey authors concluding that the use of data analytics tools is increasingly spreading from the area of risk calculation to prediction of customer behaviour.
As for testing digital strategies, financial firms said their biggest challenge is developing a consistent testing strategy across multiple channels of engagement — again reflecting the impact of, in particular, social media and mobile trends on their business.
Not surprisingly the survey found that, across all 200 companies, mobile testing will be the top investment priority for 2016. However, Agile testing remains a priority for many companies, with Spain’s BBVA using agile as the keystone of its digital transformation project, for example.
Other highlights of the Accenture survey:
- Only 18% of the 200 European firms surveyed claim to have fully implemented their digital testing strategies while 26% say they have formulated those strategies but have yet to roll them out and 35% say they are formulating those strategies over the next 12 months.
- The need to improve quality was visited as the number one driver for companies testing new digital projects as well as existing applications.
- 60% of businesses are using the same team to test both new digital projects and existing apps.
