Applause is perhaps best known for its crowd testing services - providing a manual testing alternative to automate testing, and one used by some large banks for mobile app testing in particular. Since its $35m 2016 financing round brought in Credit Suisse and Accenture as strategic investors, Applause has been building its digital testing platform. However, Applause also said on the launch of its new platfrom that its: "community of community of digital experts serves as the foundation of the PEP, connecting the world’s innovators with the world’s users".
“Customers today are won and lost through digital experiences. That is why the quality of digital assets – mobile apps, websites, voice-driven experiences and more – is critical to get right,” said Doron Reuveni (pictured), Applause’s CEO and Founder. “To meet these needs, Applause continues to disrupt the testing market, having evolved from a services and solutions company to one that delivers a complete platform for driving product excellence. While others offer point tools, the PEP is the first holistic answer for digital quality and product excellence for the enterprise."